PUBLISHED: MARCH 23, 2016
CITY: SAN FRANCISCO
VENUE: HERBST PAVILION
Day 2 of Shopify Unite started with a heartfelt AMA with Shopify CEO Tobi Lutke. The time was spent asking and answering pre-selected questions from the community of varying quality and complexity, but overall time well spent.
The AMA revealed a personal side to the CEO - his love for Canada, code, family and, for a reason still unclear to me, a deep passion for virtual reality.
This was followed by my favorite session of the conference: user experience (UX) and design (UI). A Shopify designer took us through examples of good design and bad design with a strong focus on crafting unique experience and to question everything on the page.
If an element doesn't have a strong and obvious function to the purchase process, it is most likely getting in the way of the shopping experience. Most notably were two examples of good design: