PUBLISHED: MARCH 22, 2016
CITY: SAN FRANCISCO
VENUE: HERBST PAVILION
After 12 years in business, this developer conference was long over due - in fact the CEO, Tobias Lutke even admitted as much in his opening remarks. e4 has been building sites on Shopify for 5 years and in desperate need for a developer conference. The event was focused on Shopify Partners - the developers and designers that help create custom experiences for retailers on the Shopify platform.
There was excitement/buzz in the air and quite a large number of people from all over the world - Australia, New Zealand, Europe, US and Canada, of course, where Shopify was founded and headquartered. The first half of the day was dedicated to opening keynotes from the executive team, which revealed a lot of new functionality coming soon for both the developer and the retailer. The second half was explorer the new functionality in more depth.