Born in a family of artists and raised in an American art and craft gallery, Raven Roxanne has always been an artists. When she finally decided to offer her work for sale to the general public, the strategy to bring artwork to market exciting and intimidating. Raven was interested in offering her work in a few galleries, but more importantly, she wanted to focus on selling online.
Selling original artwork online is not a new concept, but is a delicate one because the relationship between customer and artist is typically a personal connection.
To narrate Raven's story, we leveraged simple, warm and personal details to give the customer the impression of meeting the artist for the first time. We used negative space to let the artwork speak for itself.