Silver & Sage creates yoga inspired jewelry featuring natural stones and metals that embody a healthier, more positive way of life. All pieces are hand made in Scottsdale, Arizona and offer individuals a wearable reflection of their own spirit and a reminder of their own journey through life.
We welcomed the challange to create an ecommerce site as beautiful and light as the jewelry and its makers, while ensuring the site does not distract from the product. This site had to be warm and inviting, but disappear almost instantly as the casual visitor converts to a purchasing customer.
The client wanted a place dedicated to lifestyle images to style the jewelry as imagined by the creators and dreamers.
Not to miss an opportunity to capture a sale, we took the lookbook a step further and added a Shop this Look function. This allows the customer to quickly purchase the products featured in the image while never leaving the page.
The product page is arguably the most important page of every ecommerce site. Here we incorporated zoom, alternate images, wishlist and sharing with social media.
Instead of using the common “Related Products” section at the bottom of product pages in attempt to cross sell the customer, we created a custom section featuring the Stones & Symbols used in the jewelry.
The Featuring section is educational, beautiful and an inviting way to get more product in front of the customer via the SHOP THIS STONE button.
The entire business was founded on beautiful, natural stones and metals, so it’s no wonder the site is heavily focused on the stones and their properties.
We decided to show each stone in their raw form as an additional way to connect with the jewelry.
To further the personal connection we list the different properties of each stone, show a second image of the stone used in jewelry, a detailed description and finally a SHOP THIS STONE button